To tell the life story of Ed “Isky” Iskenderian is to tell the history of hot rodding in America. Ed was there from the very beginning. Ed’s interest in automobiles, especially hot rods, came at a young age. He had natural skills in metal working and machining that were developed in high school. To further develop those skills, he joined the Air Corps to continue his education and flew with Air Transport Command. By the time Ed mustered out of the service, the California hot rod scene was in full bloom, with tens of thousands of vets who had the desire to make cars go fast.
Isky: Ed Iskenderian and the History of Hot Rodding, tells the whole story, from his pre-war Lake Muroc and car club activities, his service in the military, starting a small business fabricating parts and making cams in the back of a rented shop, and then selling cams to other rodders. Ed was a gifted machinist, and he also had a natural knack for promotion.
He purchased an ad in the second issue of Hot Rod magazine, sensing something big; his instincts, as always, were right. Not only was he an early pioneer in the print advertising and catalog industry, he was also among the first to understand the value of having successful race cars using his cams in their engines and wearing his decals on their fenders. The biggest names in the racing industry were running Isky cams, and Ed made sure the world knew it.
The fabulous period photographs in this book are sharply punctuated by Ed's endless stories and recollections of the fledgling days of hot rodding . Ed know everyone and everyone knew Ed. His keen insight into the evolution of hot rodding is wonderfully related by author Stone. Readers will lean many things they never heard of before and discover the origin of many stories and innovations attributed to Ed Iskenderian.
Ed’s company name went on to become one of the household names in the performance community. His continued success is an entertaining tale of mingling with industry icons, insight into the business of hot rodding, great stories of yesterday and today, and a life very well lived.
About the Author
Matt Stone is a freelance journalist, author, broadcaster, and former Editor of Motor Trend Classic magazine. He has beena professional automotive journalist/photographer since 1990. He has authored and photographed ten automotive books and is a former member of SPEED/FOX SPORTS television network’s Barrett-Jackson auction broadcast team. Matt is also a judge at various Concours d’Elegance, and a member of the LeMay-America’s Car Museum Steering Committee.